A premium brand that actively seeks the connection with their target audience Heineken odoes this at events such as Formula 1, UEFA Champions League, concerts in the ZIGGODOME and festivals such as North Sea Jazz and LowLands. For over 5 years, we have been able to select a team of 50 talents for HEINEKEN each year who are specialized per brand (Desperados, Cider, Brand, Affligem, Lagunitas or Heineken). What we do in a nutshell: really manage a project! From selection of the right profile, planning, logistics, accreditation, overnight stay and breakfast. Managing the teams and using our talents. We share the experiences with the desired stakeholders and working together to ensure the optimization of the process and guest experience.